What goes into a social media (SM) post? Too many people consider SM as a popularity tool, the goal being to collect as many “likes” as possible. But over the last 10 years, SM marketing has become the single most lucrative and effective marketing tool for companies of all sizes.
Research experts agree that SM marketing expenditures ranged between $85 and $90 billion dollars in 2019, and they are expected to exceed $100 billion in 2020. Instagram (IG) has over 1 billion monthly users of which more than 90% follow a business, product or brand they have an affinity for. Both Twitter and Pinterest have seen explosive growth as well within their respective user base.
So the question us, how has your business used SM marketing to enhance brand awareness? How has this brand awareness translated into measurable sales for your business? What is your SM marketing plan and strategy? How are your competitors using SM to grow their business? If you can’t answer these questions with a definitive response, you’re missing a revolution! Check our blog regularly to learn more (in simple, non-tech-geek speak!) about how SM marketing can change your business, and your life!
-DTL, Boca Raton, March 2020